Graphic Design

Yinghsuan Lee



I want to redefine those standards of success, beauty, and utility accepted by the majority, and further discover and underline hidden values that indirectly yet profoundly contribute to our well-being and happiness.

Who decrees the standards of success, beauty, and utility?

Existentialist philosophy dictates these norms, motivating me to question the status quo. Furthermore, Nietzsche said, “God is dead.” How can people discard the controlling power and discover individualized paths to personal satisfaction—self-awareness leads to self-fulfillment.

Using graphic design, I want to redefine those standards of success, beauty, and utility accepted by the majority. I want to discover and underline hidden values that indirectly yet profoundly contribute to our well-being and happiness. In this thesis, I use everyday objects as a metaphor symbolizing humans—each of us is like an ordinary object that people seldom pay attention to. I magnify useless details, prompting us to reflect on our own personalities to discover latent beauties.


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